Winter is over, spring is back. Although still facing multiple difficulties such as the weakening of external demand, many foreign trade enterprises in Fujian grabbed orders to expand the market at the beginning of the New Year, accelerated recovery and grew to "tough". With the advantage of new energy industry, some foreign trade exports to the high-end of the industrial chain; Some are speeding up their overseas and cross-border layout and actively extending to the upstream links of the value chain. Some have made innovations in new forms and models of trade to stimulate dynamism and boost driving forces.

Climb to "high" : export "new three things" start the year off

On January 31, more than two thousand boxes of energy storage batteries of Ningde Times Kesida Technology Co., Ltd. sailed "far across the ocean", which is the company's first export order of lithium electric products in the Spring Festival.

The new energy storage equipment manufacturer, which is mainly engaged in household energy storage battery systems, began to export its products overseas in May last year, and the export volume was nearly 1 billion yuan that year. "The company's output value is expected to exceed 5 billion yuan this year." Chen Shaohui, general manager, said that in recent years, overseas home energy storage demand has been growing rapidly, and the market prospect is very good. Since the beginning of this year, the orders have continued to increase, and relevant departments have fully supported the enterprise to "compete for early spring". Within two days, all export customs clearance procedures have been completed, and the company is running at full speed to meet the production.

In Nan 'an, Fujian province, the province's largest solar photovoltaic cell manufacturer, Sunshine Zhongke (Fujian) Energy Co., LTD., has more than a dozen automated production lines running at high speed all day long, with a daily output of 800,000 solar cells.

"We are always in full production during the Spring Festival. As soon as we start this year, the orders have already been in June or July. In order to catch up with the schedule, we started to recruit workers for the new production expansion project on the fourth day of the New Year." Production director Lu Fashu told reporters, low carbon environmental protection high-tech industry potential is huge, photovoltaic industry both technology and capacity have ushered in a period of rapid development of opportunities. The company's production capacity has grown sixfold in the last two years, with sales reaching 1.4 billion yuan last year, and it is confident of growing two to three times this year.

The export of electricity, optical and lithium, represented by electric vehicles, photovoltaic products and lithium batteries, will increase significantly in 2022, Li Xingqian, director-general of the Department of foreign Trade of the Ministry of Commerce, said. China's high-tech, high-value-added products leading the green transformation will become new export growth points.

Fujian new energy enterprises export production and marketing, is to confirm this change. For the whole of last year, exports of lithium-ion batteries in Fujian province increased 1.5 times from a year earlier, exports of electric vehicles tripled and exports of solar cells nearly tripled, according to Fuzhou Customs.

Huang Mingjuan, director of the statistical analysis Department of Fuzhou Customs, believes that the doubling of the export of electricity, light and lithium reflects the resilience of Fujian as a major foreign trade province. The export structure is gradually optimized, the leading role of new driving forces is more prominent, and the internal driving force is stronger. The continuous overseas orders for lithium electricity, new energy vehicles, solar cells and other products indicate that the domestic industrial chain has become internationally competitive, and the trade potential of new energy high-tech industry can be further tapped in the future.

To "up" extension: not only go to sea to grab orders, but also deep cultivation overseas

On the 8th day of the 1st lunar month, Anxi's overseas business delegation to "secure orders and expand the market" has been officially sent. On the eve of the Lantern Festival, 22 Shishi enterprises went to France; At the beginning of the Year of the Rabbit, a delegation of nearly 100 participants led by the Commerce Bureau of Quanzhou City started their trip to the United States. The leading investment delegation from Nan 'an to Hong Kong and Macao has signed purchase orders of nearly 6 billion yuan... At the beginning of the year, many government departments in Fujian led enterprises to go overseas to grab orders.

To go to sea is to return. "Reconnecting with international markets is very important." A number of overseas business group members told reporters so. Chen Cangsong, president of the Chamber of Commerce of Fujian Textile and Garment Export Base, said that since the outbreak of the epidemic three years ago, the external market environment has changed a lot. The textile and garment industry is a popular industry. Only by conducting overseas research can enterprises grasp the trend, timely adjust the product structure and develop new products.

"By visiting customers on the first day, our companies are able to readjust their products to the customer's request the same evening, and the next day samples of new models are in front of the customer." Chen Cangsong said that a lot of order intention is so settled on the spot, many overseas customers believe that "or" made in China ", and "made in China" confidence, is the domestic strong industrial chain cluster and stable supply chain toughness, is the efficient digital technology level of Chinese enterprises and sensitive market response ability.

When Quanzhou's business group went overseas to grab the "first order of spring", overseas merchants also entered the Chinese factory again with the intention of cooperation.

In mid-February, Quanzhou Double Happiness Group welcomed its first overseas guests of the New Year. A group of Nordic buyers came to the group headquarters to discuss a total of $80 million garment order cooperation. Yang Peifeng, chairman of Double Happiness, a large outdoor sports apparel manufacturer, said that the company has set up production bases both at home and abroad, with branches in Italy and Germany. Every year, the European team is responsible for taking orders to design new products, and the production base is responsible for optimizing the process and reducing the cost.

"Through cross-border layout and operations, we have gained strong pricing power and ensured higher profit margins, with exports reaching more than 2 billion yuan last year. We plan to upgrade our equipment and technology and continue to expand orders into the high-end market." Yang Peifeng said.

Such enterprises are not alone in Fujian. More and more Fujian enterprises, through cross-border and trans-regional industrial layout and global operation, strive to extend to the upstream link of the value chain, take the initiative in order receiving, capacity arrangement, supply chain management, and promote the deep integration of domestic and foreign industries and distant echo.

Start "new" : New business forms to boost trade momentum

In the No. 4 Bonded warehouse of Pingtan Cross-border E-commerce Logistics Park, staff shuttle through the elevated warehouse area, which is full of various goods stacked, sorting, packing, shipping... There is a busy scene in order. "During the Spring Festival, we did not stop work to ensure the timely delivery of orders and packages." Fuyou good goods supply chain Management Co., LTD. Business director Yu Anhui said.

Wang Shun-lang, head of the express shipment supervision section of Pingtan Customs, says that over 470,000 parcels have been checked and released by the customs in just half a month. Data show that last year, cross-border e-commerce exports under customs supervision in Fujian Province reached more than 120 billion yuan, with a year-on-year growth of more than 20%, driving the province's foreign trade exports by 10 percentage points.

With the booming development of cross-border e-commerce, overseas warehouse has become an important support for enterprises to integrate into overseas retail system. According to the Department of Commerce of Fujian Province, Fujian is one of the earliest provinces in China to "go out" layout of overseas warehouses. Enterprises in Fujian Province have set up overseas warehouses in 35 countries and regions, covering major countries and regions in Europe and the United States and along the "Belt and Road". In 2022, 350,000 square meters of new overseas warehouses will be added, with a total area of over 1.8 million square meters, leading the country. The annual retail value of cross-border e-commerce goods delivered will exceed 100 billion yuan.

In recent years, Fujian's foreign trade innovation ability has been continuously enhanced. Cross-border e-commerce, market procurement, overseas warehousing, exhibition and display, and new foreign trade modes and forms are full of vitality and diversified. As we still face multiple challenges this year, innovation in business models and forms plays an important role in stimulating the vitality of foreign trade entities and expanding the space for foreign trade development.

In mid-February, China's Quanzhou Textile and Garment Quality Exhibition Center (Thailand) was inaugurated in Bangkok, Thailand, which is a new practice of foreign trade innovation in Quanzhou, a major manufacturing city in Fujian Province. The relevant person in charge of Quanzhou Bureau of Commerce introduced that this is the first project of the local special action of "Superior Products going to Sea". This year, Quanzhou innovated to guide local enterprises to layout in emerging markets along the "Belt and Road" and RCEP member countries, set up Quanzhou Superior Overseas Exhibition and sales Center covering live sales, offline experience, warehousing and logistics, and actively integrate into the retail system of overseas regional markets. Build overseas marketing network. "Through the excellent products exhibition center + supporting overseas warehouse, operation team, supply chain finance, etc., create a complete set of Quanzhou manufacturing overseas standardized business model."